Re: [uk-netmarketing] RE: banner ads v PR

[salinka]

um...as a person who works at an interactive agency, the problem i have

with some PR agencies is that they don't always cooperate with the ad

agency. sometimes it's our fault because we fail to keep the PR agency in

the loop. sometimes it's the PR group's fault because they don't let us in

on their promo ideas until it's too late for us to help. and sometimes it's

the client's fault because we are not allowed to be in contact with their

PR agency or have no clue who it is. go figure...


maybe having a one stop shop; i.e, all under one roof seems like a good

idea. i've had plenty of PR type of ideas that would have worked well with

some of the online promotions we've put together. but your situation mario

is the exception & not the rule. at least on my side of the pond. 


from where i sit, it would be nice if we could just work together to

achieve client objectives by focusing on our own expertise rather than

trying to "do it all." agencies create adverts and branding campaigns &

when they have an interactive arm, the online initiatives (excluding the

PR). pr agencies create the buzz to fuel it all. clients can crash the

whole party by being uncooperative. :) 


nuff ranting. 


At 07:12 PM 1/30/01 +0000, you wrote:

>They certainly do work well together, which is why we offer both services

>under the same roof!

>

>Too many agencies are pure PR or pure ads. Integrating them both across the

>online medium delivers stronger, more consistent results. I'm glad we're

>doing something right!

>

>:)

>

>Cheeky plug, couldn't resist - sorry

>

>M

>

>-----Original Message-----

>From: Tim Moore 

>Don't have any stats or facts, but I'm sure that you could make a mixture of

>banner ads and on-line PR work massivley well.

>

>***********************************************

>Mario Tilney-Bassett

>Market Tiers 4DC

>29-55 Gee Street, London, EC1V 3RE

>Tel: 020 7253 8888, Fax: 020 7253 8885

>Mobile: 07796 336 659

>www.markettiers4dc.co.uk