Re: [uk-netmarketing] Re: uk-netmarketing digest: January 30, 2001

[David Cabrera]

Thomas,


On this list we've all had experiences of these amateurs. After all, in

response to a suggestion that data analysis can improve the business

performance of a site, one made the rather short sighted statement that all

design agencies should now shut up shop.


David


----- Original Message -----

From: Tom <

tomtui [dot] co [dot] uk

>

To: uk-netmarketing from chinwag <

uk-netmarketinglists [dot] chinwag [dot] com

>

Sent: Wednesday, January 31, 2001 10:50 AM

Subject: [uk-netmarketing] Re: uk-netmarketing digest: January 30, 2001



> >A designer can be the DB's creatively but if they don't know which groups

> >visit a site, why they visit, what they purchase, how they ca

> site,

> >which promotional offers they respond to or ignored, etc, etc, etc, the

> >designer will be as much use as a sailor who can't navigate i.e. you know

> >your destination, you have a vague idea of your current position and you

> >need clear skys because using the sun is your only prayer. Whereas a

> >navigator who can't hoist a sail...

>

> Dave, I've never come across any designers that follow the extraordinary

> development path you have so interestingly outlined above. You've clearly

> had significant experience of such amateurs?

>

> Tom Dussek