Re: [uk-netmarketing] Journo looking for rentaquotes, or even serious comment

[Mark Bunting]

Steve


Couple of issues you should address. First, nobody

(seriously) claims that Web advertising is a straight

alternative to TV/press/posters. It's a different

medium with different applications and different

possibilities. You might as well say that everybody

uses Sellotape so there must be no market for BluTak.


Secondly, by equating online brand-building with Web

advertising you're ignoring a huge range of marketing

and branding tools (partnerships, content syndication,

sponsorship, contests, promotions, multimedia, email

marketing and so on).


My personal view (and please let's not have this

debate again) is that pure Web advertising only has

value in certain fairly limited circumstances - but

that doesn't mean it's impossible to build a brand

using online techniques.


Cheers


Mark