Re: [uk-netmarketing] RE: banner ads v PR

[s krumholz]

thank you melanie! that was the point i was trying to make. we always try

to coordinate with the PR agency or rep. this helps close the loop.

moreover, when an aspect of a project is more PR related, we are always

happy to assist & defer to the PR group.  


and if the PR group is in-house, they still have to work together. you'll

find plenty of examples of intra-departmental territorial fighting. so

nothing is perfect. melanie's point is so spot on. 


the reality is, it all depends on how the account is handled, the nature of

the account & the client's involvement or perspective. 


i don't think pointing fingers at one entity will help. 


>But we will not get anywhere until people stop viewing these different

>functions as being in competition with each other.  These activities are

>complementary, and their relative importance is dependent upon the

>product/service, target, objectives of the campaign, etc.  The different

>agencies concerned are all specialists, but are specialists in different

>fields.

>

>If they are rigorous and professional in providing their service for the

>client, and if the client highlights the importance of both agencies to the

>success of the project, there should be no problem getting them to

>cooperate.

>

>m