RE: [uk-netmarketing] RE: banner ads v PR

[Melanie BEECH]

> and to your point, i've never met a PR agency that tries to 

> work with the agency

> or doesn't muck up an online initiative by not following on 

> their end of the pitch.


Perhaps, although there some that exist.


Much of the problem is down to how the client handles their respective

agencies.


Another significant factor is the maturity of the account handlers in the

agencies concerned.


But we will not get anywhere until people stop viewing these different

functions as being in competition with each other.  These activities are

complementary, and their relative importance is dependent upon the

product/service, target, objectives of the campaign, etc.  The different

agencies concerned are all specialists, but are specialists in different

fields.


If they are rigorous and professional in providing their service for the

client, and if the client highlights the importance of both agencies to the

success of the project, there should be no problem getting them to

cooperate.


m