Re: [uk-netmarketing] Re: Journo looking for rentaquotes, or even seriouscomment

[Adam Atkinson]

They also have almost half a million affiliates who, when not generating

revenues for amazon and themselves through effecting sales, act as free

billboards. Which is nice for amazon, since it reduces the cost and wastage

of banner ads by a vast amount compared to the straight banner deal. Portal

deals are a different matter altogether, and have been largely disastrous

acts of hubris by e-tailers et al.

----- Original Message -----

From: "John Handelaar" <

johnuserfrenzy [dot] com

>

To: "uk-netmarketing from chinwag" <

uk-netmarketinglists [dot] chinwag [dot] com

>

Sent: Monday, February 05, 2001 1:27 PM

Subject: [uk-netmarketing] Re: Journo looking for rentaquotes, or even

seriouscomment



> > -----Original Message-----

>

> From: Ray Taylor [rayeyeconomy [dot] com (mailto:rayeyeconomy [dot] com)]

> > Sent: 04 February 2001 14:51

> > To: uk-netmarketing from chinwag

> > Subject: [uk-netmarketing] Re: Journo looking for rentaquotes, or even

> > seriouscomment

> >

> > Put it another way. Amazon is expected to be showing a profit by

> > 2002. They

> > have already launched a global retail brand and service almost entirely

> > though web advertising. The cost of this web advertising was by no means

> > low, and I would guess they paid several times the amount they would

have

> > needed to pay had they employed my company - eyeconomy - to do it

> > for them.

>

> You're right, Ray.  I too am certain that they don't

> have a specialist media buyer to dispose of the $300m

> they spend every year.

>

> ------------------------------------------

> John Handelaar

>

> T +44 20 7209 4117       M +44 7930 681789

>

F +44 870 169 7657 E johnuserfrenzy [dot] com

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