Re: [uk-netmarketing] Re: not smiling with Smile

[anj medhurst]

I've been using the Royal Bank of Scotland's internet banking service for

nearly 3 years (??!! - that feels' like far too long) and have never had to

phone/email anyone - as far as I'm aware they've never had a big campaign or

launch for this service, maybe the quiet ones are worth looking out for??

(They also have always had access to the whole nationwide cash machine

network and have never suggested charging me when I use another bank's

machines...). In my experience the amount of marketing spend/PR exposure an

online service gets is often inversely related to its

usefulness/functionality - or am I just very cynical??


Anj


----- Original Message -----

From: "Chris Heathcote" <

chrishunorthodoxstyles [dot] com

>

To: "uk-netmarketing from chinwag" <

uk-netmarketinglists [dot] chinwag [dot] com

>

Sent: Thursday, February 08, 2001 1:47 PM

Subject: [uk-netmarketing] Re: not smiling with Smile


> on 7/2/01 5:39 pm, Charon wrote:

>

> > Internet banking? It's all hot air.  Not one of them is doing it right.

>

> I've been very impressed with First Direct. It even works on a Mac ;) If

the

> choices you're given don't let you do what you want to do, you can message

> them - and they reply in under a few hours, every time. And of course, you

> can pick up the phone.

>

> When I started using it a few months ago, I had one of those Internet

> shivers - for the first time, I felt in control of my money.

>

> Maybe it's because, as I think Ray said, their selling point is customer

> service, rather than the channel itself. The medium is not the message.

>

> c.

> --

>      every day, computers are making people easier to use

>

>               http://www.unorthodoxstyles.com