RE: UKNM: Cost of bringing in visitors

[Jonathan Forster]

We can do large volumes at �0.48 per visitor.  Give me a shout if you want

more info


Jonathan Forster

Head of Advertising Sales

ValueClick, Europe

Tel: +44 020 7751 0555 ext. 216

Fax: +44 020 7751 0999


Mailto:

jforstervalueclick [dot] com

http://www.valueclick.com/uk


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Bob S

Sent: 09 January 2001 11:57

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Cost of bringing in visitors


Has anyone done, or seen, any research into the typical cost of getting a

new visitor to a site (B2C), averaging out the various methods used e.g. PR,

advertising, viral marketing and so on. as I appreciate some methods are

more cost effective per visitor but may not be able to pull in large

volumes.


I have a feeling it is about one pound per visitor, but I would really

appreciate any info or links to info.


Concrete examples would also be great, such as the cost Amazon spends

getting each new visitor.


Also, whilst I am asking, does anyone have figures or research on typical

rates of conversion for B2C sites of visitors becoming paying customers?

>From the bits I have found so far it seems that a lot of the figures are

skewed due to some companies claiming a person who has simply registered is

a "customer" so they can ramp up their figures. Filtering these out seemed

to indicate a rate of about 1 percent. Does this sound right?


Regards

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