Re: [uk-netmarketing] RE: Piece of string question

[Robin Edwards]

----- Original Message -----

From: "Anna Perrin" <

Annaflapjack [dot] com

>

> Some companies use technology to be cool, and have no idea about the

> repercussions on its visitors.  Boo learned a lesson from this.  Users

> interact with a site through a lens, which can be their browsers,

plug-ins,

> connection speeds.  All of these things affect the experience, the

behaviour

> and, in turn, purchasing.  If your site is built in Flash, automatically

> around 20% of your visitors will never make a purchase.  That's like

putting

> a height restriction on a store door.


Ooh, heard that metaphor somewhere else...


I think regardless of the stats, which I fear over-simplify things,

measuring and analysing results is becoming essential for those who actually

want to make money from their e-commerce activities. If measuring where

people abandon their "cart" and drawing some conclusions (which will be

different for every site) means you can change things to make more sales

that's got to be a Good Thing(TM).


Whether or not doing the analysis is cost-effective, however, will also be

unique to each business.


BTW, does Buystream have a journo-filter that says ignore this one, he was

never going to buy the stuff anyway? Or picking out kids without the means

to buy the stuff, or competitors pinching ideas to improve their sites?


Robin