Re: UKNM: Internet '98

[Ray Taylor]

It has always seemed a bit odd to me, to organise an Internet show

anywhere other than on the Internet. But of course if you want to

attract those that are not yet on and/or committed to the Internet you

need to do it.


More important, in my view, is to have good conference sessions. I was

down as a speaker at IWorld in London, having come back from another

speaking engagement, Adtech, in Chicago. The quality of the conference

in London was dreadful by comparison with Chicago and hardly anybody

showed up (or perhaps it was just me). It is a bit off-putting

addressing a big auditorium with a dozen people in it.


I think it would be good to organise some one-day, or even half-day

sessions in London (possibly other places too) to discuss specific

aspects of Internet media, marketing, advertising, etc.


What do other people think?



Kirstie Hill wrote:


......

> However, for exhibitions in general there seems to be a decreasing

> requirement.  If you read Marketing the other Week (18th June) "70% of

> decision makers in large businesses did not attend a single show last

> year"  whilst 16% of decision makers in large businesses were referring

> to the web when making purchasing decisions, up 10% from last year.

>