Re: UKNM: Web Site Analysis Software

[Sean Clark]

>If like me you're not very technical, Net Intellect gives very good

>information and is extremely easy to use.  I think a new version is coming

>out soon.


I think I've had this rant before, but in my opinion the way forward in 

Web site usage analysis is what we call "Custom Logging".


For example, for a financial client with an online calculator of some 

sort we would probably create a logging system to record the uses of the 

calculator, the figures entered and the number of uses per 'session'. A 

simple analysis of this data would be a far more accurate measure of how 

the site is performing than, say, how many times page X was visited or 

graphic Y was downloaded.


Similarly, for an e-commerce site we might want to log visits, orders 

placed (including amounts), shopping baskets created an so on. In fact, 

with British Magazines (http://www.britishmagazines.com) this type of 

information is made available to the client 24 hours a day. They can look 

at the ratio of visits to orders, look at revenue generated over a given 

time period and so on.


I know this is less straight forward than using an off-the-shelf stats 

package (and is perhaps over-the-top for some sites), but we have found 

that clients seem more than happy to pay the extra monthly fee required 

to build and service "Custom Logging" systems.


Sean



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sean clark          |

seancheadland [dot] co [dot] uk

 | tel 0115 9551155

headland multimedia | www.headland.co.uk   | fax 0115 9551156

cuttlefish          | www.cuttlefish.com   | pgr 01523 106554

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