RE: UKNM: Cannes Cyber Lion Grand Prix winner

[Robert Hamilton]

Hi all,


Steve Bowbrick wrote:


> According to Ad Age, the 'Cyber Lion' Grand Prix for interactive

> advertising - the top prize in a new Cannes category otherwise dominated by

> US agencies - went to http://www.frankherholdt.co.uk, a modest site for a

> photographer from the UK's Hub Communications.

> 

> Puzzling choice?


Well, like all awards it'll be puzzling because we don't know what criteria

were used for judging. Whilst people go on about 'effectiveness' and 'does it

work?', those are such moving targets that it's not easy to judge what's 'good'

and 'bad', simply because it's so hard to define good!


I quite liked the site in some respects, but as Churchill might have said,

"It's a modest site, with a good deal to be modest about".


R


Robert Hamilton


Creative Consultant, brandwidth

robertbrandwidth [dot] co [dot] uk

   0171 697 0049

   0973 989 208