UKNM: Research by Kingston Business School

[Stephen Pratley]

I am writing to seek your help in a research project for Kingston Business

School.


We are conducting a survey about the management of internet sites accessible

by UK consumers. The aim is to discover what activities are taking place to

create and measure consumer loyalty on-line within this market.


The survey, and further details are at:


http://www.kingston.ac.uk/~k911182


I am also intersted in any case studies which subscribers to this list may

have on the do's and don'ts of this topic.


Thank you in advance for your assistance.


 Stephen Pratley

Dept. MMGPT

School of Marketing

Kingston Business School

Kingston Hill

Kingston on Thames

KT2 7LB

Surrey

UK 

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