UKNM: Poor web site design

[Ray Taylor]

From: John Braithwaite <

JohnBGBGdirect [dot] com

>

>Example of a poor site - www.waterstones.co.uk - how can a company that

>has re-designed a site three times in six months still get it so

>painfully wrong?? (Poor use of colours, frames and brains).


The question of good vs bad web site design comes up more often than

anything else on the list, but the thing that I find lacking in the

discussion is any question of objective criteria, methodology for assessing

web site effectiveness, or substantial research on the subject.


All we get is "I like this", "I don't like this", (obviously from people "in

the know" rather than potential customers).


Everyone has an opinion. Who's got the facts?


Ray Taylor


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