Re: UKNM: Flash - saviour of the Universe???

[Tim Ireland]

Personally, I think 'Flash' is aptly named. Here's a compare and contrast to

(hopefully) settle the argument - or maybe start a new one.


Coles is the largest supermarket chain in Australia - take a look at their

corporate presence at:

http://www.coles.com.au/

First look at the entry page - talk about first impressions!

Then there's the whole 'please wait...loading' thing.

Once you get in, it's very thin on content - very much a case of forget the

quality, feel the width!


OK, so they do have an online shopping site - lets go there:

http://www.colesonline.com.au/

Boy, that entry page looks familiar...

Then more loading.....

Then you have to go through FOUR clicks just to find out if you are in a

delivery area!


Sure it LOOKS great - but functionally it's a piece of crap!


Compare this effort with ANY of these sites from a much larger market that

has (hopefully) learned it's lesson:


http://www.asda.co.uk/

http://www.sainsburys.co.uk/

http://www.tescodirect.com/

http://www.waitrose.co.uk/



Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com

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