Re: UKNM: Convincing others of the benefits of e-commerce

[Ray Taylor]

(I have already deleted my response to this for fear that members of this

list think me flippant on the issue. But thinking about it, I see no other

solution).


>> How do I convince my non-computer literature MD and Financial Director of

>> the potential benefits of e-commerce?


Get both directors in a room alone with you, slap each one hard around the

face and shout very loud "WAKE UP YOU STUPID OLD BASTARDS BEFORE YOU ARE

EATEN ALIVE."


The results must be one of the following:


1. The dust will fall off their bowler hats and umbrellas as they instantly

see the light from the dawn of the information age (okay, 20 years after it

happened, but better late than never)


2. They will both die of fright, leaving you free to take over the company

and redirect it into the 20th Century, hopefully in time for a further move

into the 21st.


3. You will be dismissed on the spot, leaving you free to go work for a

decent company



Seriously, anything short of shock tactics is at this stage in the game is

unlikely to work.


It really is just appalling that people are still able to masquerade as

company directors without even a scant knowledge of the importance of IT. I

still hear senior people in company management say that they "know nothing

about computers" as if it were some kind of virtue. These are the same

people that think a wordprocessor is something their secretary operates, and

if they ever got email, would get her to "do it" for them.


It does not require any technical knowledge of IT to read the FT, or any

other business journal. Here you will find plenty of discussion of IT

strategy without getting too much into the technical stuff.


People who are thick as two short planks should be barred from becoming

company directors. And boasting that you "know nothing about computers" is

the same thing.


Ray Taylor


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