UKNM: Wacky names

[Sam Michel]

Mornin' all...


Listening to BBC Radio 5 'Live' the other day, they had one of their

business pundits chatting about the (now delayed) launch of the Halifax's

IF (Intelligent Finance) new online bank...i.e. their version of Egg.


The pundit made a couple of interesting points, which it would be

interesting to get your opinions on:


1. these 'wacky' names will quickly go out of fashion

2. it's a lot easier and cheaper for banks to create a new 'wacky' image

and launch it without having to change the image of their existing brand

3. if it all goes pear-shaped, it's a lot easier to dump the new 'wacky'

brand


Me? I'm with First Direct, which isn't exactly wacky, but it is an

off-shoot of a major banking group. Are the banks doing the right thing? It

struck me, that post-Egg it's too late to jump on the bandwagon...can you

remember the difference between Cahoot, IF and the scores of others, which

will no doubt follow?


Toodle Pip


Sam

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