Re: UKNM: anyone got capital?

[Simon Wadsworth]

>

From: "Ray Taylor" <taylornmcadplan [dot] com>

>

To: <uk-netmarketingchinwag [dot] com>

> Subject:       Re: UKNM: anyone got capital?

> Date:          Fri, 18 Jun 1999 12:11:53 +0100

>

Reply-to: uk-netmarketingchinwag [dot] com

> If you ask capital funders why they don't invest in new media startups they

> will tell you that for the most part the people who are starting them do not

> have a clue how to start up and grow a new business, how to write a business

> plan, how to talk to potential investors, etc.


Agreed. From a personal perspective of raising reasonably significant 

sums from private investors for the development of BNM, there is only 

one plan that experienced investors are interested in - the Exit 

Plan. Too often people try to raise money from private sources 

without a clear route to the investor receiving their return. This 

makes you answer tricky questions about value and how to get this 

through sale/IPO. 


It is possible to convince investors to part with 

hard earned (or otherwise) cash but a good idea alone is unlikely to 

succeed. A track record and incredible financial reporting mechanics 

in place, go a long way.


Also it is a mistake to just see investors as the people who fund the 

business. I am just as interested in investors for their experience, 

contacts and business understanding as for their cash. Most New Media 

co's are started by people like me (under 35) who need not only the 

cash to get going but the help of people who have grown businesses 

from zero to 10Million + enterprises.


Anyway, enough of my rambles but I thought the above might be useful 

having been through this.


Simon Wadsworth

Brand New Media Ltd

01132 89 0660 

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