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Subject: Re: UKNM: Banner ad release
From: Alex Barnett
Date: Thu, 25 Mar 1999 15:04:03 GMT


the first company in the world eh?

er, righto.

At 10:24 AM 3/23/99 +0000, you wrote:
>May be of interest to some of you. This is an unedited press release and
>doesn't reflect my views, by the way...
>Date: 23rd March 1999
>Release: Immediate
>Pentacom Communications, the London-based Internet technology
>consultants, are set to become the first company in the world to offer
>truly interactive advertising banners for the Internet. When
>ActiveAdvertiser is launched at Intranet Expo'99 on April 20th, it will
>also give advertisers and ad agencies unprecedented dynamic feedback on
>the effectiveness of their Web advertising with powerful reporting tools
>that monitor precisely how many people have interacted with the ad and
>what their response has been.
>According to Bruce McVicar, Managing Director of Pentacom
>Communications, "ActiveAdvertiser is a leading edge solution that will
>revolutionise traditional banner advertising. Conventional banners
>remain static in functionality and are limited to pointing traffic to
>specific Internet sites. ActiveAdvertiser banners, on the other hand,
>involve viewers by encouraging them to either play an interactive game
>or use pull-down menus to navigate to further locations. In either case,
>the reporting tool gives the advertiser and site administrator full
>details of how many visitors see the ad, how long they spend looking at
>it and what action they take."
>"Our research has shown that this type of banner undoubtedly captures
>and holds the visitor's attention much more effectively than
>conventional banner ads." continued McVicar, "ActiveAdvertiser pushes
>Internet technology to new limits and provides dynamic statistical
>information to the advertiser or broker, complemented by revolutionary
>administration tools for banner creation, logistics and reporting."
>Pentacom Communications are on 0171 493 5700 or www.pentacom.co.uk

Alex Barnett - Sales & Marketing Director
alexatbluewave [dot] com
Bluewave Ltd - Web Design Studios
Tel. +44 (0)171 706 3500
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
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  UKNM: Banner ad release, Paul Douglas

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