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Subject: Re: UKNM: Chicken tonight tonight!
From: Chris Heathcote
Date: Wed, 29 Mar 2000 10:54:14 +0100

At 4:10 pm +0100 on 28/3/00, Georgia Cameron-Clarke wrote:

>Yes, biggish news story on Today programme. PRs rang to see if I'd run it.
>No way, I'm not doing an ad for their ad. It's a shame that it interactive
>ads begin with...Chicken Tonight (should that be Tonite?). Apparently you
>can order some crummy recipe booklet by pressing a button on your remote
>control. Spectacularly underwhelming. I mean, really, Chicken Tonight.
>Hurry up future, I'm sure there's better to come.

It does seem that companies are embracing the
Internet/e-commerce/digital TV/WAP/whatever mainly as a PR
opportunity rather than as a piece of marketing in itself, which is
really sad.

Quite often you'll see a URL or read some
press-release-dressed-as-story, and you go to the site, and it's a
complete sham. Things either don't work, are "coming soon", or have
been so obviously rushed to market.

That's just old media and marketing leeching off new media.

Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)2077377579
http://www.head-space.org/ fax: +44(0)2077377971

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  Re: UKNM: Chicken tonight tonight!, Ken Cowley

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