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From: Chinwag
Date: Tue, 18 May 1999 13:44:26 +0100

netmarketingatchinwag [dot] com>; Tue, 18 May 1999 10:26:56 +0100 (BST)
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Date: Tue, 18 May 1999 10:32:16 +0100
To: uk-netmarketingatchinwag [dot] com
From: Tomski <tomattomski [dot] com>
Subject: Re: UKNM: More webwashing
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>Yeah, let's ban all advertising on web sites. <Classic Consumers Love
>Adverts Ray Taylor Rant Deleted>

what comes fist, your users or your ad revenue?

priority number one must be to keep your existing users happy, and attract
new users *through the quality of your site's content and functionality*.

sorry Ray, but I fear the quality of a site's banners is not a great draw
for many users (other than to members of this list).

too many sites have their content, design and structure driven by the ad
sales team. Such is the panic-driven commercial reality for many UK
players - probably cos their capital bases are too small to accept heavy
short-term losses in return for long-term customer loyalty and thus
sustainable profits.

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  UKNM: Re: Web-washing, neville clarke

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