Re: UKNM: The Digital Heroes of Hypocrisy

[Steve Bowbrick]

Actually my post about sinister filters was supposed to be a joke but

judging by the number of e-mails I've had from list members saying "wow.

That's really sneaky. How do they do that!?" I suppose I should have kept

my mouth shut. Sort of serious about the stakeholder bit though. Sam has

created a... sorry... community here and it has a self-image and goals

(shared or otherwise). This is actually a pretty neat illustration of the

dynamics of a commercial online community. Sam just reminded us that he

*owns* this community.


Make a good case study...


s


At 04:35 PM 11/5/98 +0000, you wrote:

>Thinking about the discussion of the list sponsorship on the tube this

morning, this flashed into my head:

>

>[Phone rings...]

>

>Pot: "Hello, is the kettle there?"

>

>Kettle: "Yup, kettle talking"

>

>Pot: "You're black."

>

>[End]

>

>Errr, this is a discussion list about marketing isn't it? I'd like to

think of all subscribers as stakeholders in the list and I hope you approve

of the very light sponsorship of the list. I do find it a bit strange that

you'd think sponsorship would affect the editorial stance on the list i.e.

super-minimal. Does this mean when NMA sponsor their chats every Fri, you

expect the guests to tell you how great NMA is, and agree strongly with

everything Mike and the crazy gang at NMA say? Don't think so.

>

>Sorry if anyone's shocked, although to be honest, I really am surprised

given the industry we all work in. You'll be pleased to hear that the

sponsorship will be ploughed back into development of the list service.

Keep your ears to the ground.

>

>Toodle Pip

>

>Sam

>-----------------------------------------------------

>Chinwag - http://www.chinwag.com


Steve Bowbrick                                    Webmedia Group

0171 292 5545                                       0468 257 570


http://www.webmedia.com/steve

stevewebmedia [dot] com (mailto:stevewebmedia [dot] com)

http://www.bowbrick.com - he's very advanced for his age...



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