Re: UKNM: The Digital Heroes of Hypocrisy

[Phil Gyford]

At 16:35 05/11/98 +0000, you wrote:

>Errr, this is a discussion list about marketing isn't it? I'd like to

think of all subscribers as stakeholders in the list and I hope you approve

of the very light sponsorship of the list. I do find it a bit strange that

you'd think sponsorship would affect the editorial stance on the list i.e.

super-minimal. Does this mean when NMA sponsor their chats every Fri, you

expect the guests to tell you how great NMA is, and agree strongly with

everything Mike and the crazy gang at NMA say? Don't think so.


Very different things Sam. NMA is a publication with an editorial integrity

to uphold. This is a mailing list which exists solely due to those

contributing to it - it doesn't have an 'editorial stance'.


It's also a difference in medium. Visiting a Website is more like reading a

magazine, or watching TV and we're used to that containing advertising.

Email is more personal and people don't see that it needs sponsorship

because email seems free the rest of the time.


I'm not arguing that this sponsorship is wrong, just that the comparison

doesn't really hold up.


Phil Gyford


http://www.gyford.com /

philgyford [dot] com

h:0171.622.9058 / w:0171.766.6491 / m:0850.958.299

Deputy Editor, Capital Interactive / http://capitalinteractive.com

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