Re: UKNM: The Digital Heroes of Hypocrisy

[Lee Bryant]

As the second lurker to come off the fence today, I shall keep it brief:


IMHO, the elitism and hyprocrisy which have surfaced over the past few days

in response to Sam's sponsorship initiative is truly bizarre. Most

companies and individuals on the list depend to a large extent upon

corporate advertising, marketing and sponsorship money for their living,

and yet they sniff at the merest hint of the commercialisation of their own

environment.


Relating this back to the VC thread, several people have had a good moan

(not without justification) about conservative British attitudes towards

financing. Well, it seems to me that the negative responses to the UNNM

sponsorship deal fall into much the same category: insular, (somewhat)

hypocritical and elitist British idiosyncracy.


What's good for the goose ....


Note: this is not aimed at any correspondent in particular, so please don't

take offence.


At 16:35 05/11/98 +0000, you wrote:

>Thinking about the discussion of the list sponsorship on the tube this

morning, this flashed into my head:

>

>[Phone rings...]

>

>Pot: "Hello, is the kettle there?"

>

>Kettle: "Yup, kettle talking"

>

>Pot: "You're black."

>

>[End]

>

>Errr, this is a discussion list about marketing isn't it? I'd like to

think of all subscribers as stakeholders in the list and I hope you approve

of the very light sponsorship of the list. I do find it a bit strange that

you'd think sponsorship would affect the editorial stance on the list i.e.

super-minimal. Does this mean when NMA sponsor their chats every Fri, you

expect the guests to tell you how great NMA is, and agree strongly with

everything Mike and the crazy gang at NMA say? Don't think so.

>

>Sorry if anyone's shocked, although to be honest, I really am surprised

given the industry we all work in. You'll be pleased to hear that the

sponsorship will be ploughed back into development of the list service.

Keep your ears to the ground.

>

>Toodle Pip

>

>Sam


Lee Bryant (

leetmg [dot] co [dot] uk

)

Creative Director


TMG HYPERMEDIA

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