Re: UKNM: The Digital Heroes of Hypocrisy

[Lee Bryant]

At 12:16 06/11/98 +0000, you wrote:

>Lee Bryant wrote:

>> IMHO, the elitism and hyprocrisy which have surfaced over the past few days

>> in response to Sam's sponsorship initiative is truly bizarre. Most

>> companies and individuals on the list depend to a large extent upon

>> corporate advertising, marketing and sponsorship money for their living,

>> and yet they sniff at the merest hint of the commercialisation of their own

>> environment.

>

>a total non-argument. Just because one works (and I don't) in

>advertising, doesn't mean that one no longer has any right to reject it

>in inappropriate places, or have an opinion on what is an appropriate

>place. 


Of course you have the right to reject it in an inappropriate place, and to

have an opinion about what such a place may be. My point is just that given

the minimal nature of the sponsorship and the nature of the list, is this

really an inappropriate place?


>Actually, I don't really mind the sponsorship. I do feel that the

>content that carries the sponsorship (and effectively gives Excite the

>kudos or whatever it is they're after by association) belongs to the

>individuals that contribute it, and hence some consultation with us

>beforehand would have been nice. 


Fair enough, I suppose.


>> Relating this back to the VC thread, several people have had a good moan

>> (not without justification) about conservative British attitudes towards

>> financing. Well, it seems to me that the negative responses to the UNNM

>> sponsorship deal fall into much the same category: insular, (somewhat)

>> hypocritical and elitist British idiosyncracy.

>

>Tell you what, I'll give you a tenner, if you agree to have ads saying

>"Stefan Magdalinski is so cool and minty, I'd like to brush my teeth

>with him" wallpapered all over your house. 

>

>You don't want to? Oh well, they you don't deserve to get funding for

>any project ever.  

>

>Does that make sense?


No, of course this does not make sense, and I can't really see how it

relates to my posting. My point was that whilst we berate UK VC execs for

their lack of awareness of what we perceive to be red hot business

propositions, it seems a bit churlish for so many people to bang on and on


about a two line sponsor tag, the result of which (I assume) is further

development of this list. You disagree, and that's fine -- it was only an

observation.


>stefan

>-- 

>/**

>Stefan Magdalinski                             m 0370 67 70 58 

>

stefanisness [dot] org h 0171 580 0831

>it's isness as usual...                                    **/


Lee Bryant (

leetmg [dot] co [dot] uk

)

Creative Director

TMG HYPERMEDIA

---------------------------------------------------------


http://www.tmg.co.uk

---------------------------------------------------------

Tel : +44-(0)171-207-2050, Fax : 207-2049

---------------------------------------------------------


UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.


Change your UKNM subscription use http://www.chinwag.com/uknm.html