UKNM: re: uknm: dtv industry: is there one?

[andrews, stephen]

if you draw correlations from the content of two current threads:


the freeserve model shows(if we believe the figures) that the marketing

message of "it's free and it's simple" rather than trying to explain

that "it's simple and it doesnt cost that much", works for selling

technology to the masses.  it's a price thing - with the masses it

usually is!


the same will doubtless (imho) be true of dtv and that is where ntl has

the edge - they can sell the whole thing, as ben says, without having to

get into any explanation of the technology: they will simply say "it's

�15 a month which is less than everything else for a million tv channels

and you get a telephone line thrown in".  once the masses get it and

start to play with it, only then will they suddenly say "wow, and you

get this internet thing and interactivity too - even more of a bargain!"


steve andrews

cable & wireless plc


ps can someone confirm the ntl url because if www.ntl.co.uk is it then

it's doing a pretty poor job at selling us potential early adopters the

whole thing!


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