Re: UKNM: search engines: the bigger picture

[Stefan Magdalinski]

"D.Visions Limited" wrote:

> 

> Search engines are important, that's true. But let's not forget why and for

> who.

> Our experience (and that of our clients) shows that surfers use search

> engines most in the first three to six months of web experience. They use

> them to find core and peripheral interest material. However once they have

> established their circle of sites (like we all have?) the preferred search

> method is through directories, indices and links page of sites within the

> user's circle. In other words we move from search engines to other methods

> once familiar with where to find the right sort of material for our core

> interests.

> Search engines play their part again when we need to find information on our

> peripheral interests (e.g. frog collecting, hot air balloon rides in north

> devon, bad jokes etc.)

> 


I'd be interested to see evidence for this, as it flies in the face of

most of what I've seen. 



> We advise cloaking and signposting technologies as the only 'reliable' ways

> of acheiving high ranking in search engines although, obviously, optimising

> KD (keyword density) through meta tag tweaking is important too. Find out

> more about search engines, meta tags etc at the excellent

> www.searchenginewatch.com . There are plenty of DIY solutions out there but

> ask yourself a question : How come companies like us (www.dvisions.co.uk )

> can charge our clients thousands of pounds to deliver results when you can

> buy a DIY solution for 100Us$ ? It's because they don't work! (or at least

> they don't work well) . Improving your ranking from 10,000 to 238 is not a


Well the obvious answer is that there's enough ignorance and desperation

out there to pay for any amount of snake oil. 


> benefit - it's a waste of time and money. If you can't get in the top 30,

> the effect on traffic will be almost non-existent.


I'd be correct in assuming, then, that you only charge clients if you

reach these magnificent targets. If that's the case, I'll hire you. 


> 

> All that having been said we accept that search engine optimisation is still

> an inexact science and we would welcome input from anyone who claims to

> cracked the problem completely, competitors included!


no doubt. The battle between search engine designers and people such as

yourselves is a classic darwinian arms race. It'll never be *solved*,

but you'll both become very sophisticated at wasting eachothers time. 


They, of course, have a vested interest in preserving impartiality and

the trust of their users, but they've rather screwed that up by selling

keywords to the highest bidder. 


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I've forwarded this to all my mates. sue me. 


-- 

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Stefan Magdalinski, computin           mobile:07931 376142

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