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Subject: Re: UKNM: search engine optimisation specialists?
From: Tim Ireland
Date: Fri, 3 Nov 2000 16:01:55 GMT

"Neil Durrant" <Neil [dot] Durrantatbtinternet [dot] com> noted after
> Geoff wrote ~
>
> >When Guardian Unlimited was launched it was
> > around page 20 on all the search engines. 6 months after the affiliate
> > program, page one on all the search engines. Obviously working hard to
> build
> > an affiliate program right now...
>
> An affiliate program can have the side effect of improve your search
engine
> rankings (although the key purpose is to allow you to develop
relationships
> with sites that already hold strong placements anyway!) but its worth
noting
> that not all affiliate solution providers software operates in a manner
that
> will create this side effect.

This 'link popularity' factor counts most in Google and yes, I have had a
case where the 'off the shelf' affiliate scheme for a client didn't include
the benefit of a direct link. I could tell you how I got around this, but
then I'd have to kill you.

;o)

Tim Ireland
Director of Marketing
www.designercity.com

Oh, OK - anyone who asks me nicely offlist can find out how I did it, but
it's pretty straightforward stuff.


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Replies
  RE: UKNM: search engine optimisation spe, Richard Bailey

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