RE: UKNM: Content swaps

[Geoff Inns]

Blimey.  Do people still pay to distribute their own content that they spent

a lot of money producing? Imagine if all the companies who produced food

sold in Sainsbury's had to pay the supermarket just to stock their goods...

Still, food could still be distributed without the supermarkets, but the

supermarkets couldn't do without the food.  There's an allusion in there

somewhere.

 ;-)

Spend your money on user retention and quality - better to keep the ones

that find you, than spend money just to lose the ones you get. Great

designers, writers & editors are more important than biz dev directors these

days.


Geoff Inns

Business Development Director

Questico UK Ltd


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Leslie

Bunder

Sent: Tuesday, November 07, 2000 09:50

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Content swaps



Alex


first of all be aware of your market and who your competitors are and what

they offer and on what terms. you'll find with travel, many of the existing

sites will either offer "lite" versions of their content eg: a limited

amount of information is provided and then you click on a link to get more

information. With established brands to compete with you need to really make

sure your content knocks them for six! Your competitors are able to giveaway

their content because their upside is being able to sell printed books.


Personally with a new site offering, I wouldn't get too obsessed with the

charging for content model for a number of reasons - mainly if you charge

and your well established rivals don't and can provide something similar,

then people are likely to go for rthe free option. your best bet is to go

for a "lite" model, that is offer some content for free which gets eyeballs

to your content and by having a "powered by..." button your name is getting

around, plus a link on the powered by button provides further content you

can only get from your site.


Also be aware that your competitors may have deep pockets which means they

can also pay for distribution, that is they pay a portal or other online

service to carry their content...


you have to make a tough decision between getting money and getting

distribution (eg: more eyeballs reading your content)


You need to look at what your business model is for content. Are you able to

actively promote and sell it yourself or do you need to go through a third

party eg: a Screaming Media, iSyndicate type of service. Of course with very

niche content you will only appeal to a certain target market and so someone

like the Screamings and iSyndicates of this world deal is generally mass

market content, so while they may handle your material, you may not get huge

amounts of money.


If you promote yourself, then you cut out the middlemen, but you need to

make sure you are able to offer your content to third parties in whatever

format they need and make sure it can be co-branded for the third party.


Anyway, content distribution is a big area as you will discover...


good luck!


Leslie

------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk

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[Sam says: msg chopped]



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