Re: UKNM: Content swaps

[Richard Bailey]

And there is the age old tale of the man who pays for the first x number of

his books to be published in the hope it would start his career as a writer

(urban myth?).


Rich Bailey


----- Original Message -----

From: Geoff Inns <

geoff [dot] innsquestico [dot] co [dot] uk

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Tuesday, November 07, 2000 10:52 AM

Subject: RE: UKNM: Content swaps



> Blimey.  Do people still pay to distribute their own content that they

spent

> a lot of money producing? Imagine if all the companies who produced food

> sold in Sainsbury's had to pay the supermarket just to stock their

goods...

> Still, food could still be distributed without the supermarkets, but the

> supermarkets couldn't do without the food.  There's an allusion in there

> somewhere.

>  ;-)

> Spend your money on user retention and quality - better to keep the ones

> that find you, than spend money just to lose the ones you get. Great

> designers, writers & editors are more important than biz dev directors

these

> days.

>

> Geoff Inns

> Business Development Director

> Questico UK Ltd

>

> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Leslie

> Bunder

> Sent: Tuesday, November 07, 2000 09:50

>

To: uknmchinwag [dot] com

> Subject: RE: UKNM: Content swaps

>

>

> Alex

>

> first of all be aware of your market and who your competitors are and what

> they offer and on what terms. you'll find with travel, many of the

existing

> sites will either offer "lite" versions of their content eg: a limited

> amount of information is provided and then you click on a link to get more

> information. With established brands to compete with you need to really

make

> sure your content knocks them for six! Your competitors are able to

giveaway

> their content because their upside is being able to sell printed books.

>

> Personally with a new site offering, I wouldn't get too obsessed with the

> charging for content model for a number of reasons - mainly if you charge

> and your well established rivals don't and can provide something similar,

> then people are likely to go for rthe free option. your best bet is to go

> for a "lite" model, that is offer some content for free which gets

eyeballs

> to your content and by having a "powered by..." button your name is

getting

> around, plus a link on the powered by button provides further content you

> can only get from your site.

>

> Also be aware that your competitors may have deep pockets which means they

> can also pay for distribution, that is they pay a portal or other online

> service to carry their content...

>

> you have to make a tough decision between getting money and getting

> distribution (eg: more eyeballs reading your content)

>

> You need to look at what your business model is for content. Are you able

to

> actively promote and sell it yourself or do you need to go through a third

> party eg: a Screaming Media, iSyndicate type of service. Of course with

very

> niche content you will only appeal to a certain target market and so

someone

> like the Screamings and iSyndicates of this world deal is generally mass

> market content, so while they may handle your material, you may not get

huge

> amounts of money.

>

> If you promote yourself, then you cut out the middlemen, but you need to

> make sure you are able to offer your content to third parties in whatever

> format they need and make sure it can be co-branded for the third party.

>

> Anyway, content distribution is a big area as you will discover...

>

> good luck!

>

> Leslie

> ------------------------------------------------------------

> Leslie Bunder, Content Partner Manager

> Entranet

>

Email: Leslie [dot] Bunderentranet [dot] co [dot] uk

> Tel: 07799 710831

> Web:    www.entranet.co.uk

> ------------------------------------------------------------------------

>

> [Sam says: msg chopped]



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