Re: UKNM: Content swaps

[Steve Johnston]

----- Original Message -----

From: Geoff Inns <

geoff [dot] innsquestico [dot] co [dot] uk

>


> Blimey.  Do people still pay to distribute their own content that they

spent

> a lot of money producing? Imagine if all the companies who produced food

> sold in Sainsbury's had to pay the supermarket just to stock their

goods...


Er, sadly they do. If it does not materialise as shelving fees or extra

discounts or co-operative marketing, it appears as something else. This is

the power of the Mediator.


Anyone else remember the false dawn of disintermediation?


Steve.

----------------------------------------

stevejohnston [dot] co [dot] uk

tel: +44 (0) 7050 6050 33

http://www.johnston.co.uk/

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