UKNM: Nokiagame - how not to manage your PR

[Melanie BEECH]

Hi

 

Anyone else had problems with Nokia and their much-hyped nokia game over the

last couple of weeks?

 

Given they're really into connecting people, I was much surprised to

discover that when I registered to enter, I could not register for the

French game with a UK mobile number (I'm on secondment in France for 3

months).  However, on choosing English as my language, suddenly I was

allowed to do just that.  It seemed strange to me that I was suddenly

allowed to do so, so I thought I'd pop off an email to the gamemaster (as

invited, in case of problems) and check all was OK.

 

No response

 

A few days later, sent off a second email, with the same lack of result.

 

And last week  third and final email to which I have yet to receive a

response.

 

So, 2 points to bitch about:

1. they seem to actively discourage roaming, although this is one of the

more positive things about mobile phones.  Seems a bit strange when they're

always on about connecting people, really, and given the state of automation

of these games there is no intelligent reason I can think of why somebody

cannot register in one country for the game with a mobile from a different

country.  Since much of the game is down to local clues, registering

separately in several countries is unlikely to improve your chances of

winning.

 

2. for what is probably their largest PR campaign in Europe this year, they

are surprisingly lax about keeping their previously loyal customers happy.

Somebody should tell them it costs more to recruit than to retain their

customers.

 

Not hugely impressed with all this, I have to say.  Any similar stories, or

am I the only one they're not answering?!

 

cheers

 

melanie

 


M�lanie BEECH 

Chef de Projet 


SYZYGY 

20, rue des Jardins - 92601 Asni�res cedex 

T�l : 01 41 11 67 88 - Fax : 01 41 11 67 68 

 <mailto:m.beech@>

m [dot] beechsyzygy [dot] net (mailto:m [dot] beechsyzygy [dot] net)

 <

m [dot] beechsyzygy [dot] net (mailto:m [dot] beechsyzygy [dot] net)

> 


http://www.syzygy.net <http://www.syzygy.net/>  


 



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