Re: UKNM: Nokiagame - how not to manage your PR

[Chris Heathcote]

on 13/11/00 10:14 am, Melanie BEECH at

m [dot] beechsyzygy [dot] net

 wrote:


> 2. for what is probably their largest PR campaign in Europe this year,

they

> are surprisingly lax about keeping their previously loyal customers happy.

> Somebody should tell them it costs more to recruit than to retain their

> customers.


I thought it was pants too. I registered, and started trying to go to the

URLs they sent, but the login screen forwarded me to a broken page every

time. I gave up, and a few days later got SMS/email telling me I hadn't

responded in time. (I won't bitch about several usability problems with the

registering and login screens, but guessing which bits of European phone

numbers to put in arbitary text boxes isn't the most fun I could have).


I know some people got answering machine messages as well - seemingly from a

distraught person just discharged from hospital. It worried several people I

know enough to ring up their operator and try and find out the number of the

person who had rung. After some digging, it turned out to be Nokiagame.


Very very badly handled, considering that (I guess) most of their ad spend

has been on this for the last few months.


c.

--

     every day, computers are making people easier to use



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