UKNM: Brand-building banners (poor placements)

[will simmonds]

Whilst we are on the subject of banners does anybody have any more examples

of

really bad banner placements.

I've dug out the Jill Dando / Computer Weekly one from the archive but does

anybody else have any more actual examples.

thanks

Will


Sam Michel wrote:


> Not wishing to stir up a storm, oh, OK, maybe I am. I spotted this snippet

> in the recent edition of Iconocast:

>

> http://www.iconocast.com/dotcom/advertising/banner-effectiveness.html

>

> The premise of the article is that response rates i.e. click throughs for

> banner advertising are plummeting, but so are direct marketing campaigns.

> Their survey results point at banners being effective for brand building.

I

> know this has been a hot topic on the list before and since it's been a

> while, I thought I'd bring it up again.

>

> There's also a rather fun application where you can see what your banner

> would look like on leading search engines:

> http://www.banneradmuseum.com/Bannertest.html

>

> Will the banner ad continue to live? I seem to remember a great deal of

> umbrage being taken at buying banners, and an equal amount of energy spent

> defending them. They're still around and judging by the number of new

sales

> houses, exchanges, marketplaces the market looks as lively as ever.

>

> Any thoughts?

>

> Toodle Pip

>

> Sam

> ----------------------------------------------------------------------

>       Sam Michel, Chinwag - Internet Community

>

e: samchinwag [dot] com http://www.chinwag.com

>          t:07887 627 115 f: 07971 013 399

>

> Weekly round-up of uk-netmarketing discussion via email:

> http://www.chinwag.com/uk-netmarketing/roundup.shtml

> ----------------------------------------------------------------------


--

Will Simmonds | Marketing Manager

European Internet Technologies Ltd. | Oxford, UK

Tel +44 (0)1865 728001 | Fax +44 (0)1865 728004

willseuropean-internet [dot] com

Creative E-business Solutions

http://www.european-internet.com



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