UKNM: Brand-building banners

[Sam Michel]

Not wishing to stir up a storm, oh, OK, maybe I am. I spotted this snippet

in the recent edition of Iconocast:


http://www.iconocast.com/dotcom/advertising/banner-effectiveness.html


The premise of the article is that response rates i.e. click throughs for

banner advertising are plummeting, but so are direct marketing campaigns.

Their survey results point at banners being effective for brand building. I

know this has been a hot topic on the list before and since it's been a

while, I thought I'd bring it up again.


There's also a rather fun application where you can see what your banner

would look like on leading search engines:

http://www.banneradmuseum.com/Bannertest.html


Will the banner ad continue to live? I seem to remember a great deal of

umbrage being taken at buying banners, and an equal amount of energy spent

defending them. They're still around and judging by the number of new sales

houses, exchanges, marketplaces the market looks as lively as ever.


Any thoughts?


Toodle Pip


Sam

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      Sam Michel, Chinwag - Internet Community

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samchinwag [dot] com

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         t:07887 627 115 f: 07971 013 399


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