Re: UKNM: Brand-building banners

[Ashley Pomeroy]

>>>>Will the banner ad continue to live?<<<<


In the case of banner ads, as an avid internet user I blank them

completely, to the extent that any buttons or navigation tools on a site

which look a bit like banners also fail to register.


For example, the popular Internet Movie Database, in UK form at

http://uk.imdb.com/

If I was to draw this from memory, my drawing would start with the

navigation bar. It doesn't matter what product or service the advert is

for, I just don't see it. Unless it has a semi-naked woman, in which case

biology kicks in.


They will not go away, however - a small, well-designed animated gif doe

no great harm, they are remarkably cheap, and enough neophytes will

accidentally click on the banner to justify its continuation.


The future is like a cake - you don't know what it's like until you taste

it, and by the time you have done so it is too late. 


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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