RE: UKNM: Brand-building banners

[Robin Edwards]

I often find carefully targeted radio ads can be as entertaining as TV ads.

For example tuning in to Manx radio during the TT is a blast - adverts

targeted at "average biker bloke/blokette" complete with, shock, adult

language during the daytime! Hey, I can even recall the dodgy strap lines

and it's been some two years since I was last in broadcast range.


Could banners do the same if they were targeted well enough?


Robin


--

Robin Edwards

Clockworx

T: +44 1543 252370           F: +44 1543 420761

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> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Felix

> Velarde

> Sent: Monday, November 20, 2000 11:54 AM

>

To: uk-netmarketingchinwag [dot] com

>

Cc: uk-netmarketingchinwag [dot] com

> Subject: RE: UKNM: Brand-building banners

>

>

> i'd love to try and compare banners with TV ads - but i'm not an

> expert in TV advertising, and don't feel qualified to comment.

> Likewise radio. On a personal level, I think most advertising's

> awful, unless it's brilliant, but that brings us back to the point

> about creative budgets... generally all advertising irritates me, but

> i've found that TV ads can be transformed into a fab tea opportunity.



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