RE: UKNM: Brand-building banners

[Felix Velarde]

i'd love to try and compare banners with TV ads - but i'm not an

expert in TV advertising, and don't feel qualified to comment.

Likewise radio. On a personal level, I think most advertising's

awful, unless it's brilliant, but that brings us back to the point

about creative budgets... generally all advertising irritates me, but

i've found that TV ads can be transformed into a fab tea opportunity.


felix



At 8:41 am +0000 on 16/11/00, Marcus Exall wrote:


>I do agree that most users' experience of the web is poor - a bit like

>owning a car ten years after it was invented - rather slow and unreliable,

>and all of us involved in the industry have to work to overcome this, and

an

>improvement in banners and Internet advertising in general has to be top of

>the agenda.

>

>We could get into a long debate about advertising vs payment for

>subscription models, but the reality is advertising on the web is here to

>stay - we just have to find ways to make it more relevant to the user, or,

>dare I say it, viewer.

>

>One thing I am puzzled about is that people talk about the intrusive nature

>of banners but don't seem to go on about TV or Radio advertising, which I

>find far more intrusive.  In this way, I would say the banner is an

>improvement.

>

>Any thoughts?

>

>Marcus

>

>-----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Felix

>Velarde

>Sent: 15 November 2000 18:00

>

To: uk-netmarketingchinwag [dot] com

>Subject: RE: UKNM: Brand-building banners

>

>

>hi marcus

>

>At 4:23 pm +0000 on 15/11/00, Marcus Exall wrote:

>

>>You [referring to me, felix] wrote:

>>>

>>>'the reason i hate banners so much is that they delay me getting the

>>>information i went to the web page to see, and therefore represent an

>>>invariably negative brand experience. it's as simple az`s that for me.'

>>

>>This only the case with some of the old ad-serving solutions that use

>>javascript.  Most ad solutions nowadays do not delay the loading of a page

>>at all - the loading of the ad and page are totally independent.

>>

>>The delay of the page loading is more likely to do with other factors such

>>as bandwidth, location of server, size of page files/images and references

>>to external javascript.

>

>that's the point. we poor internet consumers are entirely limited by

>such things. that should be the primary concern of those who might

>wish to foist such inconsiderate solutions on us. the 'it works on my

>machine so you're inadequate' argument holds no water, and frankly

>makes me want to write publicly about how crass banners are. oh,

>silly me, i already do.

>

>have a nice evening.

>

>felix

>--

>

>Felix Velarde, CEO, Head New Media     office  + 44 (0)20 7737 7579

>http://www.head-newmedia.com            mobile  + 44 (0)777 557 2000



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