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Subject: RE: UKNM: Nokiagame - how not to manage your PR
From: Tom Hedges
Date: Wed, 15 Nov 2000 12:21:47 GMT

Yes I had a few problems - I found the whole registration process tedious -
it wouldn't let me input my registration code for quite some time. Then when
the game started I discovered it wasn't actually that engrossing. Maybe I
didn't stick at it long enough...

Tom

Prodigy Communications

> -----Original Message-----
> From: Melanie BEECH [SMTP:m [dot] beechatsyzygy [dot] net]
> Sent: 13 November 2000 02:14
> To: 'uknmatchinwag [dot] com'
> Subject: UKNM: Nokiagame - how not to manage your PR
>
> Hi
>
> Anyone else had problems with Nokia and their much-hyped nokia game over
> the
> last couple of weeks?
>
> Given they're really into connecting people, I was much surprised to
> discover that when I registered to enter, I could not register for the
> French game with a UK mobile number (I'm on secondment in France for 3
> months). However, on choosing English as my language, suddenly I was
> allowed to do just that. It seemed strange to me that I was suddenly
> allowed to do so, so I thought I'd pop off an email to the gamemaster (as
> invited, in case of problems) and check all was OK.
>
> No response
>
> A few days later, sent off a second email, with the same lack of result.
>
> And last week third and final email to which I have yet to receive a
> response.
>
> So, 2 points to bitch about:
> 1. they seem to actively discourage roaming, although this is one of the
> more positive things about mobile phones. Seems a bit strange when
> they're
> always on about connecting people, really, and given the state of
> automation
> of these games there is no intelligent reason I can think of why somebody
> cannot register in one country for the game with a mobile from a different
> country. Since much of the game is down to local clues, registering
> separately in several countries is unlikely to improve your chances of
> winning.
>
> 2. for what is probably their largest PR campaign in Europe this year,
> they
> are surprisingly lax about keeping their previously loyal customers happy.
> Somebody should tell them it costs more to recruit than to retain their
> customers.
>
> Not hugely impressed with all this, I have to say. Any similar stories,
> or
> am I the only one they're not answering?!
>
> cheers
>
> melanie
>
>
> M�lanie BEECH
> Chef de Projet
>
> SYZYGY
> 20, rue des Jardins - 92601 Asni�res cedex
> T�l : 01 41 11 67 88 - Fax : 01 41 11 67 68
> <mailto:m.beech@> m [dot] beechatsyzygy [dot] net (mailto:m [dot] beechatsyzygy [dot] net) <m [dot] beechatsyzygy [dot] net (mailto:m [dot] beechatsyzygy [dot] net)>
>
> http://www.syzygy.net <http://www.syzygy.net/>


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