RE: UKNM: Brand-building banners

[Felix Velarde]

hi marcus


At 4:23 pm +0000 on 15/11/00, Marcus Exall wrote:


>You [referring to me, felix] wrote:

>>

>>'the reason i hate banners so much is that they delay me getting the

>>information i went to the web page to see, and therefore represent an

>>invariably negative brand experience. it's as simple az`s that for me.'

>

>This only the case with some of the old ad-serving solutions that use

>javascript.  Most ad solutions nowadays do not delay the loading of a page

>at all - the loading of the ad and page are totally independent.

>

>The delay of the page loading is more likely to do with other factors such

>as bandwidth, location of server, size of page files/images and references

>to external javascript.


that's the point. we poor internet consumers are entirely limited by 

such things. that should be the primary concern of those who might 

wish to foist such inconsiderate solutions on us. the 'it works on my 

machine so you're inadequate' argument holds no water, and frankly 

makes me want to write publicly about how crass banners are. oh, 

silly me, i already do.


have a nice evening.


felix

-- 


Felix Velarde, CEO, Head New Media     office  + 44 (0)20 7737 7579

http://www.head-newmedia.com            mobile  + 44 (0)777 557 2000


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Spending too long reading these emails and not enough time working?

Could be time for a new job. For all the best jobs in IT, New media,

        and E-Commerce, come to RevolutionVisit

           at London Olympia 2 24/25 November.


     See http://www.revolutionvisit.com/1 to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com