RE: UKNM: Buying into mailing lists

[Jonathan Peterson]

> the 31,000 names I was told they had on their mailing list I

> had a response

> of 27, two of which were me! Has anyone used a mailing list


A touch under 1 response per thousand doesn't strike me as all that bad for

untargetted stuff (if it was untargetted).


> that actually

> delivers results.  I know it has a lot to do with the

> message, but you'd

> have thought more people would want to win a �400 MP3 phone.


I've never felt that those competitions are worth much. A 1-in-(unknown

large number) chance of winning something worth 400 quid, but much less

useful than 40 tenners, doesn't strike me as much of an incentive to give my

details to a web site (assuming that's what people were ultimately doing as

a result of this excercise).



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