RE: UKNM: Average site visit durations

[Terry Kendrick]

>We have client with av site visit length of around 11 minutes - which

>strikes me as quite good.

>

>

>Anyone have any thoughts/insight into av site visit durations?

>

>

>Cheers

>Andrew



.......unless the site is hard to navigate.   In Net Values's October "top 

mall sites" tesco.com has 15.9 minutes per user.  Not necessarily a good 

thing as this may well be due to the fact that the ordering system 

sometimes crashes and you have to re-input.   Admittedly, round here, once 

you get it ordered it seems to fulfill ok.


Personally I think most of the metrics used for new media are twaddle - 

activity based rather than sales based.


Rgds

Terry

Mr Grumpy (because Tesco wouldn't give us a speaker for the inaugural 

meeting of the East of England Network for Interactive Marketing)





**************************

Terry Kendrick

School of Management, University of East Anglia, Norwich NR4 7TJ. UK

Direct line +44 (0)1603 593217 or

Home office :  +44 (0)1603 628818

More about Terry :    http://www.terrykendrick.co.uk

(updated November 2000)

**************************

"Funny how when I practice I get luckier"  Lee Trevino.  Golfer.




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