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Subject: UKNM: not net marketing
From: Richard Houston
Date: Thu, 1 Oct 1998 18:22:58 +0100

Hello.

Has anyone noticed how Sky Digital's TV and poster adverts are totally
unbranded?

Weird, surely, since the values for which they are seeking to stimulate
demand are (will be) satisfied equally (down, pedants, down!) by ONDigital.

[ Apart from interactivity, of course, the demand for which will not by
satisfied by either system ... yet (ahem). ]

Having said that, I haven't been out much today, so maybe they'll have done
a "Eurostar" on me by now.

Richard Houston.
Account Planner, Brann Interactive.
T: 0171 806 7000
M: 0961 116 059

> -----Original Message-----
> From: Cait Hurley [SMTP:caitatlondon [dot] virgin [dot] net]
> Sent: Thursday, October 01, 1998 4:25 PM
> To: uk-netmarketingatchinwag [dot] com
> Subject: RE: UKNM: so net marketing types?
>
> *shocked*
>
> Brand awareness? I mean the ads are hardly 'buy' friendly are they?
> They're
> just selling the name.
>
> Maybe I should go in to marketing...
>
> At 16:00 01/10/98 +0100, you wrote:
> >nigell boulton, rather pompously i thought, wrote:
> >>how many people that read the daily star could afford to get digi tv
> right
> >>now.???
> >
> >daily star readers / megastar readers: the same? i woudn't have thought
> so.
> >
> >Richard Houston.
> >Account Planner, Brann Interactive.
> >T: 0171 806 7000
> >M: 0961 116 059
> >
> >> -----Original Message-----
> >> From: Nigell Boulton [SMTP:nigellatiname [dot] com]
> >> Sent: Thursday, October 01, 1998 3:11 PM
> >> To: uk-netmarketingatchinwag [dot] com
> >> Subject: Re: UKNM: so net marketing types?
> >>
> >> how many people that read the daily star could afford to get digi tv
> right
> >> now.???
> >>
> >> -----Original Message-----
> >> From: Stefan Magdalinski <stefanatisness [dot] org>
> >> To: uk-netmarketingatchinwag [dot] com <uk-netmarketingatchinwag [dot] com>
> >> Date: 01 October 1998 14:54
> >> Subject: UKNM: so net marketing types?
> >>
> >> >http://www.capitalfm.co.uk
> >> >
> >> >http://www.megastar.co.uk
> >> >
> >> >I'd be curious to garner your authoritative opinions as to the quality
> >> >of this campaign.
> >> >
> >> >--
> >> >/**
> >> >Stefan Magdalinski m 0370 67 70 58
> >> >stefanatisness [dot] org h 0171 580 0831
> >> >it's isness as usual... **/
>

>
> -------------------------------------------------------------
> Cait Hurley 0171 479 4420
> Producer http://www.virgin.net ICQ: 1257510
> -------------------------------------------------------------


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