Re: UKNM: not net marketing

[Nick Suckley]

>Has anyone noticed how Sky Digital's TV and poster adverts are totally

>unbranded?

>

>Weird, surely, since the values for which they are seeking to stimulate

>demand are (will be) satisfied equally (down, pedants, down!) by ONDigital.


It was a bog standard teaser campaign - unlike Eurostar, the reveals were

different executionally. The reason for the generic look is that Sky want to

take the high ground as being *the* supplier of digital tellyin consumers'

minds. The more consumers associate digital with Sky the harder it will be

for ONDigital when they launch. Remember, it's as much a platform war as

anything else.


Nick


Suckley Media

Independent media planning for the net

nick [dot] suckleyvirgin [dot] net

0171 286 2575