Re: UKNM: so net marketing types?

[Nick Suckley]

>Nigel, whoever a typical Daily Star reader is, I'd hazard a guess that

Playstation and Satellite decoder ownership levels are above average. And

Rup. Murdoch doesn't continue to expand his wealth overestimating the

intelligence of his customers. Not that I know anything about the

intelligence of your average Daily Star reader or Capital FM listener, I

hasten to add.


Reminds me of an old joke:

Q. What do you call the box that you see attached to a satellite dish?


A. A council house


Horribly predjudiced but true (I know - I come from Sunderland!). It has

always been the case that mass market households are *the* early adopters of

home entertainment equipment (VCRs, Squarials (!), Sky, games consoles).

This is especially true where money is tight because home entertainment is

cheap entertainment. Has anyone actually *been* to Dixons recently?



Suckley Media

Independent media planning for the net

nick [dot] suckleyvirgin [dot] net

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