Re: UKNM: so net marketing types?

[Zelda Rhiando]

>>Nigel, whoever a typical Daily Star reader is, I'd hazard a guess that

>Playstation and Satellite decoder ownership levels are above average. And

>Rup. Murdoch doesn't continue to expand his wealth overestimating the

>intelligence of his customers. Not that I know anything about the

>intelligence of your average Daily Star reader or Capital FM listener, I

>hasten to add.

>

>Reminds me of an old joke:

>Q. What do you call the box that you see attached to a satellite dish?

>

>A. A council house

>

>Horribly predjudiced but true (I know - I come from Sunderland!). It has

>always been the case that mass market households are *the* early adopters of

>home entertainment equipment (VCRs, Squarials (!), Sky, games consoles).

>This is especially true where money is tight because home entertainment is

>cheap entertainment. Has anyone actually *been* to Dixons recently?


Yes - I was in there yesterday, checking out the 'Sky Digital' box and

service....and the way in which Dixon's salespeople were demo'ing it (they

*definitely* need some training).


I can see your point, BUT consumers are more likely to be disappointed in

what they're getting at the moment, when they compare it to the television

ad campaign......


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