Re: UKNM: so net marketing types?

[Mike Butcher]

Well, according to our front page this week the planning/buying and

creative for the Sky campaign was  done by New Media Targeting (working

under Universal MCann).


Some quotes from the story:


Marie-France Van Heel, marketing communications manager at BSkyB, said:

"Digital television is a product that will appeal to early adopters - by

definition the Internet is the medium which delivers early adopters with

low wastage."


Geoffrey Inns, account manager, Express New Media (Megastar), said:

"Everyone is looking for a way of differentiating themselves above the

noise."


Director of New Media Targeting, James Estrin, said: "We wanted to get the

biggest impact possible. This will be difficult to miss."


<snip>


Thought this may be of interest.


Mike


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