Re: UKNM: Interactive TV prediction

[Alex Wright]

At 12:37 07/10/98 +0100, Nigell Boulton wrote:

>>How does this compare with any opinions out there:

>>

>>1) BiB (soon to rebrand, and confuse even more people) will get up and

>going

>>on SkyDigital fairly soon.


*cough*


>>2) A similar walled-garden interactive platform will emerge on OnDigital in

>>the same timeframe.

>>

>>3) Meanwhile UK Intenet usage will continue to grow and outpace DTV take-up

>>well into the new millenium.


That depends on content. ("64,000dollar Question", 1953 coronation,

Manchester United??)


>>4) The popularity of the Internet and the failure of ONDigital and

>>SkyDigital's systems to provide it on the telly will create a demand for

>>.....

>>

>>5) WebTV, which will do a deal with whichever DTV supplier looks like

>>dominating.

>>

>>Why else would Microsoft keep a working product "on trial"?


cos it's not a working product.

cos there's only a few dozen boxes in the country.

cos the market's not ready.

cos there's no market-relevant interactive content for it yet.

cos the broadcasters are miles behind.


Also you don't necessarily need the internet to offer interactivity for

content, services, utilities, convenience tools, community, private

messaging, porn, games, etc. So Sky and ONd may well fail to provide "it"

on telly if "it" is the internet. But the internet as we know it isn't

really appropriate for the telly is it. (???).


</lurk>


bests,

alex

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