UKNM: Fresh topic: the first interactive tv ad

[Morgan Davies]

Hi


My name is Morgan Davies, a final year multimedia design student at 

DeMontfort University, currently undertaking research in the field of 

digital television, specifically the development of television�s first 

interactive advert.  I�m sure you are aware of the recent developments 

in digital tv, and possibly SkyDigital�s intention to incorperate 

interactivity into their programmes early next year.  However, I am 

interested in how this new feature of TV is not only applicable to 

digital television programmes but also to commercials.  The purpose of 

this email is to ask if you could spare a whatever time you can to 

answer a couple of questions on this topic.


What would be the ideal content for an interactive advert?  Purely a 

form of interactive information, or perhaps a system where the viewer 

can purchase there and then (remembering that the viewers digital TV 

provider will have all their details, including credit cards).


As this new advertising format gets of the ground, which it will, the 

costs of creating a commercial will undoubtedly rise.  Do you feel that 

companies will be prepared to pay for what could be a much more 

effective advert.  Furthermore, do you feel the incorporation of 

interactivity will increase the success of a commercial (just as 

interactivity has enhanced children�s learning by making the subject 

matter more memorable).


What are the considerations, from a advertising point of view, when 

deciding on the content for an interactive commercial?  If you could 

develop TV�s first interactive advert what would you put in it, and why?


If you haven�t the time to go into details, I would greatly appreciate 

any pointers to people you feel would like to discuss this further.


Also, once my project is complete it will be published on the Internet, 

where I would welcome you to view it. If you let me know I will kindly 

inform you of the address once the site is live.


Kind Regards,


Morgan Davies




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