Re: UKNM: AdFilter - The death of ad-banners?

[Tom Hukins]

Philip Rooke wrote:

>As you cruise around the Internet viewing web pages, ADfilter works in

>the background, intelligently removing advertisements, pop-up windows

>and other items that slow down your experience - saving your valuable

>time, money and sanity!"  From www.adfilter.com

>

>Personally I don't believe that users are concerned by banners.  In

>fact, as with magazines and TV, users probably see adverts as a part of

>the content.


This has already been discussed on this list about a year ago, and on the

excellent I-Advertising list <http://www.internetadvertising.org/> a couple

of times.


Having considered lots of peoples' opinions, my conclusion is that software

like this isn't worth worrying about. Such software has been around for

well over a year, yet its use is far from widespread. Furthermore, if

people really want to avoid ads that much, is it worth forcing your ads on

them?


Anyway, it's well worth taking a look at the relevant list archives if

you're interested in this topic - especially the more recent I-Advertising

thread.


Regards,

Tom


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